Corporate Culture
The Ultimate Strategic Asset

Eric G. Flamholtz and Yvonne Randle

Corporate Culture, presents the power of establishing a definitive and recognizable company culture. Creating a competitive advantage requires the ability to be recognized and distinguishable from other in your field.

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Creating and maintaining a strong culture and make a company, but the lack of it can break it, both from the inside and out. The authors work to define the building blocks of company culture and ways in which to manage the culture once its been set.