The Connected Company
Dave Gray and Thomas Vander Wal
This must-read illustrates how new management approaches have taken over our reality and why it is important to be customer-centric. Gray and Vander Wal guide us through insights from city development and how they can be transferred into organizational development.
We see in The Connected Company how companies do not operate in silos. Rather, companies need to be designed around principles, in particular customer-centricity. With this in mind, we gain a different perspective on how to plan an intervention in organizations.