Library Classics
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The Designful Company

Marty Neumeier

Neumeier believes that every organization or company should solve a “wicked” problem, a problem that is seemingly impossible to solve and often resulting from our modern world. But to solve wicked problems, we need to think like designers.

 

We know that today’s complex business problems can no longer be solved by traditional management. To help us overcome this, The Designful Company scaffolds a creative process in our mindset so we can incorporate design thinking into our development cycles.

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